Until recently, I counted Georgia governor Brian Kemp among the country’s most contemptible Republicans. As a native Georgian, I was horrified by the brazen 2018 campaign ad in which he promised to round up ‘criminal illegals’ in his pickup truck, and the blatant conflict of interest as he continued to serve as secretary of state (election overseer) while aspiring to gubernatorial office. His early kinship with Donald Trump, and his decision to defy guidance from the CDC (incidentally headquartered just minutes from the governor’s mansion) and reopen many businesses in late April, didn’t help. …

I began learning guitar in my mid-20s, paying a patient tutor 30 bucks an hour to watch me play in a manner that can only be described as musical sacrilege. For months (okay, years) I endured the typical frustrations of buzzing strings, slow chord transitions, and an inability to sing along with my playing, due to the difficulty in managing multiple tempos and dynamics with different body parts. …

Inexplicably approaching my 35th birthday, I’ve been investing for over half my life. Having had friends over the years ask for guidance, I figured it was about time I formalized my approach. And in a feat of alliterative mnemonics, I managed to distill everything into a five-part framework whose components all start with my first initial. But first, a prologue.

I opened my first brokerage account in high school and bought 30 shares of one of my favorite companies at the time: Abercrombie & Fitch. I even ordered the actual paper stock certificate that represented my ownership in the company…

As a child I would occasionally hear my father call my mother ‘Sheldon.’ Her name, in fact, is Shelley, and I was puzzled why he would call her by a male name — especially one that to me conjured images of a bespectacled nebbish (apologies to Sheldons Whitehouse and Silverstein — but not Adelson — for that sweeping generalization). Aside from that, his terms of endearment were of the standard English stock: sweethearts and honeys aplenty, with sweeties sprinkled in for good measure.

I didn’t have a sweetie of my own until I was 16 years old. Her name was…

Universally beloved by clients, creatives, and media buyers, the use of hyper-local references in ads is a treacherous tactic. While a well-executed reference can certainly make a dull ad feel more relevant, reaching for hastily-researched local landmarks or cultural touchstones can just as easily turn a campaign from award-worthy to cringeworthy.

It’s the geographical equivalent of using ‘yeet’ or ‘bae’ in your Gen-Z-targeted copy and praying that it lands more as a meta we’re saying this knowing you’ll make fun of it and that’s okay because we’re in on the joke rather than we did 10 minutes of googling and…

A couple years ago I came across this picture on Pinterest.

It was labeled as ‘Gudvangen, Norway.’ Awestruck, I moved Norway to the top of my travel wishlist. (One of my last trips—to India—was similarly inspired by the desire to see in person the breathtaking imagery I’d seen on a screen, in that case the landscapes and edifices in the gorgeous movie The Fall.)

Finally, in May 2017, I went to Norway. Gudvangen, expected to be the highlight of the trip, was conveniently located between Bergen and Oslo and thus in the middle of my itinerary. I bought a train…

Like any news website, Yahoo updates its lead stories throughout the day. The stories it chooses to show are based on an algorithm that factors into account the reader’s previous clicking behavior, what other users are engaging with, as well as general newsworthiness (similar to the Facebook news feed). That is to say, my screenshots may not reflect the homepage that all Yahoo readers saw — but it shouldn’t be far off.

On July 7, when much of the internet was mourning the murder of two more innocent black men at the hands of police, Yahoo’s main story in the…

Atlanta Grits: Everyone loves Waffle House and tenacity.

Atlanta Empire: Not only nods to a municipal nickname, but offers great chant possibilities — rhymes with fire, higher, and fighter.

Atlanta Flight: Great logo potential. A wingéd soccer ball, perhaps?

Atlanta Redbricks: An homage the very earth beneath the city’s feet, with intriguing potential for brand identity, architectural synergy and souvenirs.

Atlanta Dogwoods: A tribute to all the soccer fields around the city nestled amidst our beloved native trees.

Atlanta Resurgens: Inspired by our municipal motto. Perhaps an accompanying Latin chant too?

ATLetico: Single-name simplicity AND appealing to Atlanta’s substantial Latino fan base.